Frankfurt Motor Show New Land Rover Defender Concept
7 August 2011 jump to: Land Rover
and the first step will reportedly be the unveiling of a new Land Rover Defender concept at the Frankfurt Motor Show. Land Rover director John Edwards told Autocar magazine that he “can’t imagine not producing a successor” to the four-wheel drive that established the brand. However the market is now much more competitive and Land Rover’s owner Tata Motors must find a way to make the new Defender a credible rival that can command higher prices without losing its legendary character.
Edwards admits that for the project, which is scheduled to begin production in 2015, to be viable, annual sales must be in the 60-80,000 units region. In comparison, only 18,000 Defenders were sold worldwide last year. Edwards says that, like the 4×4 it intends to replace, it must be versatile and reliable enough to adapt to army use. Currently Land Rover is considering all options for the new Defender’s underpinnings, from using a modified Discovery chassis to designing something completely new.
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